Configuring an Instagram Account for Social

As Instagram accounts utilize the Facebook API, there are additional preparations that need to be taken before an Instagram account can be created in Social. 

Setting an Instagram account to personal

Facebook requires that Instagram accounts must be set to personal before an Instagram adapter can be created. If an Instagram account is set to a business account, it must first be reverted to a personal account. The social manager is then prompted to change the account back to a business account once both the Instagram and Facebook accounts have been linked.

To revert an Instagram business account to a personal account:

  1. In the Instagram mobile app, navigate to Settings > Account.

  2. Select Switch to Personal Account and confirm when prompted. Note that if Insights have set up for Instagram, access to Insight metrics may be lost.

Linking a Facebook Business page to an Instagram account

To connect the Facebook business page and the Instagram account:

  1. Navigate to the Facebook business page.

  2. Click the Settings option and then select the Instagram option.

  3. Click the Log In button. In the prompt that opens, confirm the Instagram login credentials.

  4. In the Set Up Your Business Profile window, enter the email used for Instagram into the Email field, and click Done.

  5. The Instagram account should be automatically converted to a business account at this point and connected to the Facebook business page. That status of the Instagram account can be checked by opening it in the Instagram mobile app and navigating to Settings > Account.

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