Creating Offers for A/B Testing

A/B testing enables you to compare the relative effectiveness of two different offers for the same eligibility conditions. For example, while planning a series of sales promotion offers, you can configure one offer with a higher discounted rate and another one that has no discounted rate, but includes other free options like a free gift card or warranty.

With A/B testing, each of these offers is presented randomly to visitors who meet the eligibility criteria. You can assign a percentage weight to each banner used in A/B testing to specify how often each banner should be presented. The acceptance and conversion rates of each offer tells you which offer is more popular and has a higher conversion rate.

To create an offer for A/B testing:

  1. Follow all the steps in Creating Offers.

  2. In the Design Banners section, in the Number of Banners to Use field, select Two and configure both the banners.

  3. In the A/B Testing section use the sliding scale to assign a percentage weight to each banner used in A/B testing. By default a 50% weight is assigned to each banner.

    create an offer for A/B testing